The New Mad Men

About This Episode


3,000,000,000,000 - Purchasing power of people of color ($)

1,200,000,000,000 - Purchasing power of Latinos in the U.S. ($)

698.3 - Projected percentage growth in Latinas/Latinos’ buying power between 1990 and 2017

32 - LatinWorks revenue growth in 2013 (%)

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. "America By The Numbers with "Maria Hinojosa" take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.

America By The Numbers: The New Mad Men won the 2015 Imagen Award in the Best National Informational Program category.

"America By The Numbers with Maria Hinojosa" is a new and innovative documentary series, revealing how dramatic changes in the country’s demographics are playing out in mainstream USA.